Program in Digital Communication and Social Media

Collection's Items (Sorted by Submit Date in Descending order): 1 to 11 of 11
Issue DateTitleAuthor(s)
2024-11Audience engagement with Greek Instagram 'Slow Fashion' accounts: A study of the impact of slow fashion factors on consumers' intention to purchase and word-of-mouthSiakki, Mari-Louiz
2024-11A study of the perceptions of information completeness and authenticity in femicide reporting on social mediaKleitsika, Evlampia
2024-07-28Consumer perceptions of traditional marketing channels vs. social media campaigns: A comparative analysis in FMCGAngelea, Areti
2023-10TikTalk: The effects of mental health content on TikTok usersKourkoulou, Angeliki Eirini
2016The dark side of big dataPapathoma, Anastasia
2018The return of the chatbots: Conversing about time with AristotleTsimpouki, Paraskevi
2015Content that creates engagement: Exploring luxury brands on InstagramRegkoukou, Sofia
2012From social listening to social intelligence: An empirical study of how networked companies harness the power of social mediaSotiropoulou, Evgenia
2016A Facebook uses and gratifications study: How different generations use, perceive of and evaluate their Facebook experiencesKokkoni, Helen
2014A study of social media key performance indicators in the food & beverage industry in GreeceVouloumanou, Adamantia
2019From the extreme to the mainstream? How do right-wing politicians use social media platformsApostolopoulou, Ioanna
Collection's Items (Sorted by Submit Date in Descending order): 1 to 11 of 11