https://sphere.acg.edu/jspui/handle/123456789/2320 Fri, 17 Apr 2026 07:34:50 GMT 2026-04-17T07:34:50Z https://sphere.acg.edu/jspui/handle/123456789/2535 Title: Marketing in the Age of Artificial Intelligence: Applications, Consumer Perceptions and Implications. Authors: Desylla, Eleni Abstract: The marketing landscape has changed enormously since the emergence of Artificial Intelligence (AI). Marketing strategies and consumer experiences are both affected from the changes that AI has provided in the modern marketing era. The main objective of this dissertation is to comprehend how Al impacts the marketing industry, by analyzing its applications, the benefits, and gaps arising from these applications, and by investigating how consumers react to the new marketing landscape. The literature review conducted aims to answer the following questions: What are the applications of AI in marketing? How do consumers perceive these new applications? Is Al effective for the marketing industry? To answer these questions, a systematic literature review of academic journal articles published over the past 2 years was conducted. From the results of the literature review, it is evident that Al has already replaced some traditional marketing activities. As a result, today's modern marketing strategies achieve personalized service, enhanced customer satisfaction, and higher ROI overall. At the same time, marketers can better understand consumers and serve their needs directly, through real-time data analysis, gaining their satisfaction. However, even though consumers are happier, fears about such high Al usage remain. In this new era of marketing, marketers must adapt and recognize the significance of Al in the implementation of marketing processes. Al-generated applications can be cost and time-saving, however, human verification is essential to confirm that all AI- generated processes have the right outcome and are implemented in ethical ways. Thu, 01 Aug 2024 00:00:00 GMT https://sphere.acg.edu/jspui/handle/123456789/2535 2024-08-01T00:00:00Z https://sphere.acg.edu/jspui/handle/123456789/2534 Title: Middle managers coaching employees in Greece: Are they committed or coerced? Authors: Kapsali, Alexandra Abstract: The purpose of this research is to assess the level of commitment of middle managers on coaching their employees, after being trained by an external certified coaching program. Furthermore, it is important to understand the reasons that facilitate or prevent middle managers from applying their coaching skills and to collect their reported suggestions for improvement. For this reason the thesis has examined the case of an organization's middle line managers. The organization is Piraeus Port Authority SA, a leading company in Greek ports. The sample is made out of 9 middle line managers who took part on in-depth interviews. The outcome of the research indicates that they have a high level of commitment and they are willing to participate on the coaching process. Overall, the working climate is positive for the coaching process and it gives value on the company. Fri, 01 Nov 2019 00:00:00 GMT https://sphere.acg.edu/jspui/handle/123456789/2534 2019-11-01T00:00:00Z https://sphere.acg.edu/jspui/handle/123456789/2524 Title: Assessment and optimization of marine algae-based carbon capture systems for vessel emissions reduction Authors: Syrgkani, Maria Abstract: In response to the increasing regulatory pressures from the International Maritime Organization (IMO) and the European Union to reduce CO₂ emissions from vessels, the integration of carbon capture technologies with marine algae cultivation presents a promising decarbonization solution. This dissertation explores the potential of using marine algae, both microalgae and macroalgae, as efficient carbon capture agents, capable of absorbing CO₂ emissions up to 50 times faster than terrestrial plants. In addition, the study examines various carbon capture technologies, such as pre-combustion and post-combustion systems, and evaluates how algae-based systems can be optimized for onboard and onshore applications. Moreover, cultivation methods, including closed photobioreactors and open systems, are analyzed for their efficiency, scalability, and feasibility in maritime environments. Furthermore, this work highlights the potential for integrating algae cultivation with the Green Shipping Corridors initiative, offering sustainable pathways for vessel decarbonization through biofuel production and carbon sequestration. Finally yet importantly, the findings suggest that algae-based carbon capture can significantly contribute to reducing vessel emissions, promoting circular economy practices, and aligning with global climate targets. Further research into the economic and technical aspects of this integration is recommended to fully realize its potential. Sun, 01 Sep 2024 00:00:00 GMT https://sphere.acg.edu/jspui/handle/123456789/2524 2024-09-01T00:00:00Z https://sphere.acg.edu/jspui/handle/123456789/2523 Title: The effects of rewards on employee motivation and performance Authors: Nsabimana, Evelyne Abstract: No abstract Tue, 01 Oct 2019 00:00:00 GMT https://sphere.acg.edu/jspui/handle/123456789/2523 2019-10-01T00:00:00Z