https://sphere.acg.edu/jspui/handle/123456789/2284 2026-04-16T12:51:49Z https://sphere.acg.edu/jspui/handle/123456789/2518 Title: Audience engagement with Greek Instagram 'Slow Fashion' accounts: A study of the impact of slow fashion factors on consumers' intention to purchase and word-of-mouth Authors: Siakki, Mari-Louiz Abstract: Amongst the growing discourse surrounding ethical fashion, the ‘Slow Fashion’ movement has found itself at the epicenter of conversation. Characterized by sustainable, high-quality and ‘small-lined’ production, Slow Fashion is often employed by SMEs (small-to-medium-sized enterprises) who utilize social media to promote both their craft and the ethos of the movement. Regardless, it is uncertain whether this digital presence could influence audiences to consume fashion alternatively. Thus, this exploratory study investigates the path towards the commercial acceptance of Slow Fashion aiming to introduce a ‘social movement’ approach to digital engagement literature and ‘Diffusion of innovation adoption’ discourse. This is achieved through two quantitative methods; a Content analysis unveiling the frequency of Key Axes of Slow Fashion within the Instagram content of analogous Greek businesses, as well as a Survey that examines the possibility of consumer adoption of the movement in relation to these Key Axes. Finally, the study aims to provide guidance on the social media behavior Slow Fashion businesses should strive towards, alongside educating consumers and policy makers on sustainable courses of action. 2024-11-01T00:00:00Z https://sphere.acg.edu/jspui/handle/123456789/2516 Title: A study of the perceptions of information completeness and authenticity in femicide reporting on social media Authors: Kleitsika, Evlampia Abstract: This research paper critically explores the current discourse on femicide within the dynamic landscape of social media platforms, where the increasing prevalence of such tragic incidents has captured considerable attention. The primary objective of this study is to construct a robust theoretical framework that comprehensively examines the phenomenon of femicide, elucidating the multifaceted dimensions through which information is collected and disseminated in the digital realm. In addition to theoretical groundwork, the research endeavors to shed light on the profound impact of social media on individual users. To achieve this, the study employs a survey methodology aimed at gauging users' perceptions regarding the completeness and authenticity of information pertaining to femicide circulating on social media platforms. By addressing the complexities of femicide discourse in the digital space and investigating the perceptions of social media users, this research contributes to a nuanced understanding of how information on femicide is shaped, shared, and received in the contemporary digital age. Through a mix of theory and research, this study aims to provide insights that specifically focus on evaluating the reliability of media information regarding femicide, contributing to informed discussions and potential policy actions. 2024-11-01T00:00:00Z https://sphere.acg.edu/jspui/handle/123456789/2513 Title: Consumer perceptions of traditional marketing channels vs. social media campaigns: A comparative analysis in FMCG Authors: Angelea, Areti Abstract: This study aims to conduct a comparative analysis of consumer behaviors and perceptions about traditional marketing channels versus social media campaigns within the FMCG sector in Greece. Using a combination of approaches which contain both quantitative experimental research and qualitative interviews in FMCG experts, this study is mainly focused to crucial variables, such as brand attitudes, trust, engagement and purchase intentions. The literatures supported technological changes and growth of social media as key players in altering consumer behavior patterns. Quantitative research indicates that digital media considerably increases customer trust and buy intentions, whereas traditional media preserves brand familiarity and trust. Experts in the field have provided qualitative insights that emphasize the significance of integrated marketing strategies that make use of both digital and conventional media for the best possible customer interaction. This research offers marketing recommendations for FMCG marketeers that are based on data-driven techniques and is typified by data-driven omnichannel tactics to remain ahead of developing trends, despite its sample size and scope limitations. It also suggests more research on long-term impacts, broader demographic studies, and cross-national cultural comparisons. 2024-07-28T00:00:00Z https://sphere.acg.edu/jspui/handle/123456789/2428 Title: TikTalk: The effects of mental health content on TikTok users Authors: Kourkoulou, Angeliki Eirini Abstract: Over recent years, TikTok has undeniably become a highly popular social media platform, particularly among young adults (Feldkamp, 2021; McLachlan, 2023). Although numerous studies have been conducted on how social media might affect users' mental health (Milton, Ajmani, DeVito, & Chancellor, 2023; McCashin & Murphy, 2022; Zheluk, Anderson, & Dineen-Griffin, 2022; Kyparissiadis & Diamantaki, 2022; Miodus & Jimenez, 2021), there remains a sparse number of studies investigating how users perceive the effects of consuming mental health information on social media on their mental health awareness (Kyparissiadis & Diamantaki, 2022; McCashin & Murphy, 2022; Gallagher, 2022; Mandzufas, et al., 2023; Basch, Donelle, Fera, & Jaime, 2022; Zhu, Xu, Zhang, Chen, & Evans, 2019; Caron, 2022; Kong, Song, Zhao, Zhu, & Sha, 2021). The aim of this study is to investigate how users' perspectives and experiences concerning mental health are affected by their exposure to mental health content on TikTok. The selected research method for the current research study is the survey method, utilizing a purposive sampling strategy to select participants who are active TitTok users. The study aligns with the quantitative research paradigm and will test six hypotheses, suggesting potential effects or associations between TikTok use and various facets of mental health. 2023-10-01T00:00:00Z