https://sphere.acg.edu/jspui/handle/123456789/2291 2026-02-15T11:35:02Z 2026-02-15T11:35:02Z Drosou, Chrysoula https://sphere.acg.edu/jspui/handle/123456789/2498 2024-08-01T09:43:52Z 2024-01-01T00:00:00Z

Title: Consumer behavior and the consumption of counterfeit luxury brands: An evolutionary perspective Authors: Drosou, Chrysoula Abstract: For decades, counterfeit luxury brands have posed a global challenge to society. Over time, counterfeits have increasingly entered the market, gaining considerable interest from researchers, practitioners and public policy makers. This thesis aims to explain the influence of fundamental mating motives on the preference for counterfeit luxury brands among men and women from an evolutionary perspective, while examining loneliness as a potential moderator of this relationship. Based on evolutionary psychology and through an experimental study, it was found that the consumption of counterfeit luxury brands has different functions for men and women in a mating context. More specifically, counterfeit luxury brands possibly act as a deceptive signal of underlying mate value for men, as they aim to display their wealth to their potential romantic partners. Conversely, women use counterfeit luxury products as a signal to their female rivals, indicating their ability to compete. Loneliness was examined as a potential moderator, but it is not found any significant influence on the relationship between mating motives and counterfeit consumption. These findings contribute to the theoretical understanding of counterfeit luxury brand consumption and have practical implication for marketers. They can use these insights to create targeted content and campaigns which address to the distinct motivations of male and female consumers in the luxury brand market.

2024-01-01T00:00:00Z Zoi, Christina Athanasia https://sphere.acg.edu/jspui/handle/123456789/2425 2024-04-19T13:26:34Z 2022-07-29T00:00:00Z

Title: East Asia's soft power and counter cultural imperialism practices on TikTok: A study of Japan and South Korea Authors: Zoi, Christina Athanasia Abstract: The aim of this research study is to examine Japan's and South Korea’s cultural dissemination through the short video app TikTok. The main hypothesis of the study is that cultural dissemination via TikTok has a positive influence on the countries’ cultural recognition on a global level and that it also benefits the soft power practices that the two countries follow. In order to find evidence that supports the hypothesis an inductive content analysis of 1007 TikTok videos was employed. An extensive literature review and historical analysis was carried out. Firstly, theoretical approaches about dominance and culture were discussed. Starting from discourses about post-colonial theories on how to achieve cultural recognition, and discussions about imperialist effects, moving on to examining various theories of globalization, this research builds on the applicability of the most recent theses of soft power and counter-cultural imperialism. Based on these aforementioned theories, a historical analysis of South Korea and Japan is presented, with an aim to describe the formation of the contemporary cultural identities of those two countries. A combination of the primary and secondary data, will provide the necessary information, regarding the means of cultural dissemination through TikTok. The content analysis results identified 22 individual cultural sectors of Japanese and Korean popular content and 34 TikTok content categories within the app. Those TikTok categories can be interpreted as the forms in which the defined cultural sectors can be transmitted through the app. The findings support the counter-cultural imperialism thesis for both examined countries. Japanese cultural trends seem to be less popular than Korean cultural trends. The research evidence sheds light on the fundamental reasons behind this difference. Moreover, the data support that both cultures are promoted primarily by individual fans, that create a proliferative cultural dissemination effect, characterized by a multidirectional unofficial cultural flow. It is also noteworthy that Korean cultural sectors are purposely and strategically promoted by the private Korean entertainment sector, something that does not apply in the case of Japan. Finally, the cultural proximity and exoticism hypotheses are examined, by calculating the cultural distance between the examined videos’ countries of origin, and Japan and South Korea.

2022-07-29T00:00:00Z Burqan, Rana A. S. https://sphere.acg.edu/jspui/handle/123456789/2411 2024-08-01T12:22:48Z 2017-01-01T00:00:00Z

Title: Competitive identities on social media: Framing in the Palestinian and Israeli foreign ministries Facebook pages Authors: Burqan, Rana A. S. Abstract: The study examines the Palestinian Ministry of Foreign Affairs social media use via the Simon Anholt Competitive identity approach. A content analysis is used to compare the Facebook pages of the Palestinian Ministry and of the Israeli Ministry of Foreign Affairs. It investigates the topics and frames each side is using. In addition, the study uses interviews with representatives from the Palestinian Ministry of Foreign Affairs. The study finds that the Palestinian government discusses humanitarian topics using labels of Palestinians, while the Israeli page discusses public diplomacy through societal frames promoting culture and tourism.

2017-01-01T00:00:00Z Rizopoulos, Petros https://sphere.acg.edu/jspui/handle/123456789/2390 2024-03-21T13:06:52Z 2018-01-01T00:00:00Z

Title: Greek government's use of non-paper: Is there an agenda-setting effect? Authors: Rizopoulos, Petros Abstract: The frequent dissemination of non-papers by the Greek government is unprecedented in Greek politics. Curious as to whether these informal, signature-free, government information subsidies produce an agenda setting effect, this study examines the extent of coverage a sample of government non-papers received, as well as the characteristics of any such coverage, in two popular Greek news sites, www.kathimerini.gr and www.protothema.gr. Content analysis was performed of both the online news articles mentioning these non-papers, as well as the non-papers themselves. The study finds that the government's non-papers are effective in setting the news media agenda, as well as that a significant association exists between the topic of a non-paper and the extent to which it is covered. By providing insight pertaining to the effectiveness of Greek government non-papers in setting the media agenda, this study hopefully serves as a valuable agenda-building example relating to how executive authorities shape the news media agenda.

2018-01-01T00:00:00Z